Dscoop (Digital Solutions Cooperative) has announced the appointment of its North American director, Kathy Popovich, who will lead the organization’s operations and activities in the region. Popovich will report to John Rogers, global executive director of Dscoop and the North America Board of Directors.

Founded in 2005, Dscoop is an independent community of HP Graphic technology users, thought leaders and technical professionals. An international organization, Dscoop serves members in the Americas, Europe, the Middle East and Africa, Asia Pacific and Japan.

Popovich brings more than two decades of professional experience, in both agency and corporate organizations, to her new role at Dscoop. Known for her focus on strategic planning, she has consistently helped the companies she has served meet their business goals and objectives. Over the past decade, she has held senior leadership and executive roles, blending strategy, creativity and collaboration across disciplines to deliver results.

As North American director, Popovich will lead the effort to build the new Dscoop organization in the region while working with EMEA and APJ region directors to formalize its global initiatives. She will also take the lead in building a global partner program for Dscoop, developing a value proposition that will ensure their integral participation with Dscoop in the years to come.

“I am pleased to welcome someone of Kathy’s business acumen and passion for innovation to Dscoop,” comments Rogers. “Kathy’s broad experience, having worked with enterprise organizations and large brands, as well as small businesses and startup brands, is an excellent fit to our future development needs. We are looking forward to working with her to further Dscoop’s agenda as the kind of resource our community needs in a constantly evolving business and technology environment.”

Popovich is well acquainted with Dscoop, as a former member of the organization’s marketing committee, and as a colleague of Jay Dollries, Dscoop North American Board chair while serving as the marketing and communications director of ILS, (Innovative Labeling Solutions), a Dscoop member.

Most recently, she was the CMO for Prolanthropy, a management services firm providing turn-key foundation management services for marquee professional athletes nationwide.
“I am excited to be joining Dscoop as the North America regional director and am looking forward to working with the Board to lead the organization toward future growth,” says Popovich, “As Dscoop has just celebrated its 10th year in existence, our focus will be on creating a roadmap for the future success of this dynamic and ever-evolving user community.”